Meet the Author:
Lisa González

Lisa grew up in an entrepreneurial family and has always been obsessed with building a business that creates both freedom and results. After leaving her career as a business lawyer, she became a self-implementer of EOS®. Today she is a Certified EOS Implementer®. Using practical tools, Lisa helped grow a start-up design/build remodel company into one of the largest in the country. Lisa is also co-author of the EOS book, Process! and provides workshops and talks around the country! Lisa coaches entrepreneurial leadership teams and helps them get what they want from their business. She knows how to make EOS stick—because she’s lived it.

Articles by Lisa González

  • Five Secrets to Preventing Fires and Protecting Profit

    Most leaders know the exhausting cycle of firefighting, rushing from one urgent issue to the next. It looks like working weekends just to catch up, checking texts while on vacation, or answering urgent calls at your kid’s game. While it feels productive ...

  • Processes to help leaders scale

    Scaling as a Doer-Leader: Why Growth Feels Terrifying Without Process

    Doers are the heartbeat of every business. They get things done, solve problems fast, and thrive on action. But when it comes to process, many doers struggle. Some see it as the opposite of progress. Others wonder why their team cannot just “get it.” ...

  • Process Creates Freedom: Busting the 3 Myths That Keep Leaders Stuck

    Ask any entrepreneurial leader why they started their business, joined their department, or what they want most, and “freedom” will be at the top of the list. Yet too many feel chained to the day to day, stuck in firefighting, and robbed of time to think ...