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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

Tapping into the Founder's Mindset

Every founder walks a unique path, one shaped by their personal experiences, values, and the challenges they’ve set out to solve. But let’s zoom out for a moment — there’s a pattern among the founders who really succeed, those who not only build damn good, if not great, companies but ones they love ...

What Is Founder Mode, Really?

Lately, it seems like lots of us (dare I write, most) founders and our capital providers are talking about Founder Mode — whether you’re tuning in to business podcasts, scrolling through LinkedIn posts, or having casual conversations with fellow founders. And if you’ve been out of the loop, here’s ...

Reconciling Vision and the Moment We’re In

Leadership is hard. It’s a balancing act that demands a vivid understanding of the moment we’re in, while also keeping an eye on the horizon. As leaders, we need to know where we are and how to navigate through the immediate challenges we face. At the same time, we must stay true to where we’re ...

Latest Articles

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

Prospect Theory: How People Make Decisions

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the prospect theory (also known as loss aversion) to ...

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A Platform to Help You Focus, Align, and Thrive

For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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