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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

Leading Like a Polymath: When Letting Go Is the Wrong Move

It’s easy to buy into the myth that the moment your company reaches product-market fit, your job as the founder is to get out of the way. Hire operators. Trust the process. Stay out of the weeds. It’s good advice — until it isn’t. Because great founders aren’t just visionaries. They’re polymaths. ...

How Great Companies Define Competence

Competent leaders. Competent teams. Competent hires. We hear about competency all the time in business. But most of the time, when someone uses the term, they’re talking about something else: potential, credentials, personality. The word “competent” sounds legitimate, even objective. But in ...

Pace at Spec: The Standard for High-Performing Teams

If you want to build a great company (not just a “good enough” one, but a truly great one), you eventually run into this hard truth: Heroics don’t scale. It’s easy to celebrate the person who pulls the all-nighter, saves the client, or jumps in last-minute to close the deal. Those moments feel ...

Latest Articles

3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

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For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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