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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

Teaching Mastery: How to Build Cultures of Excellence

At some point, every founder (myself included) learns a humbling lesson: You can’t scale by doing more of the work yourself. In the early days, our obsession carries our company. We’re in the details, rewriting copy, jumping on calls, spotting flaws no one else sees. That kind of hands-on ...

How Obsession Evolves with Your Company

Being a founder isn’t a 9-to-5 job. It’s an around-the-clock obsession. The ideas follow us into the shower, the urgency keeps us up at night, and the questions about the future never stop coming. That intensity is a gift, but it’s one we have to learn to use wisely.

The Emotional Reality of Obsession: The Flow and Fight Cycle

Think about this for a second: When was the last time you felt completely in the zone — fully focused, energized, and doing the Work that actually matters? Now consider the other side, the periods when you've felt stuck, staring at a blank page, agonizing over a hard call, or feeling the fog of ...

Latest Articles

3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

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For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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