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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

How Great Leaders Shift from Feedback to Feedforward

Over the years, I’ve been part of countless conversations where performance, leadership, or alignment needed attention. And here’s what I’ve realized: The most effective dialogue isn’t focused on what someone did wrong. It’s focused on what needs to shift now and what’s possible next. The truth is, ...

The Bucket Under the Sink: How Temporary Fixes Shape Your Company

A fellow founder snapped a picture at dinner one night and slid it across the table. It was a shot from the restaurant restroom: a sink with exposed pipes, a hose, two makeshift braces holding things together, and a single metal bucket catching the leak.

How to Build a Company Anchored in Purpose

If you’re trying to build a company that lasts, then this is the question that matters most: Why are you building it? Because what's more important than what you’re building or how fast you’re growing is why you’re doing it in the first place. What’s the deeper reason your company needs to exist, ...

Latest Articles

3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

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A Platform to Help You Focus, Align, and Thrive

For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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