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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

Great Founders Design for Change, Not Equilibrium

As founders, we love to share our wins — funding rounds, record profits, product launches, industry-wide recognition, IPOs. But what we don’t talk about nearly enough is what comes after those successes.

Succeed or Escalate, Part 2: Creating Cultures Where Everyone Acts

In every great organization I’ve been a part of, the most impactful people weren’t always the loudest or those with the most authority. They were the ones who noticed something wasn’t working and did something about it. If you see something and say nothing, you’re not just walking past a problem — ...

3 Ways Compassion Can Be Toxic

We’ve all seen it — at work, at home, in our communities. A teammate picking up the slack for someone who’s struggling. A family member constantly stepping in to handle another person’s mess. And at first glance, it feels like the right thing to do. After all, compassion is one of the traits we ...

Latest Articles

3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

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A Platform to Help You Focus, Align, and Thrive

For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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