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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

Why Founders Get Stuck, and How Ego Development Can Help

Here’s an uncomfortable truth: Many leaders stop growing when they feel insecure. You’ve seen it. You’ve probably worked for leaders like this. And if we’re being honest, you’re probably guilty of it, too.

Let’s Try This Again: Leadership Lessons from the HBO Max Rebrand

You may have seen this in the news recently: Max is no longer Max. It's HBO Max. Again. Warner Bros. Discovery, Inc. revealed they're reviving the HBO Max brand — just two years after dropping the “HBO” label in favor of a broader, more generic "Max." Casey Bloys, CEO of HBO and Max, called it a ...

4 Ways to Build a Brand That Lasts

Brand drift doesn’t show up all at once. It builds — one decision, one compromise, one subtle shift in focus at a time. At first, everything seems fine. Your messaging still lands. Your team’s still energized. But over time, you start to notice small things: a version of your story that sounds a ...

Latest Articles

3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

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For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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