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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

Building Resilient and Antifragile Organizations

Uncertainty is the only constant in life, and how we respond to it defines us as leaders. Lately, I’ve been reflecting on two concepts that resonate deeply with those of us striving to build enduring organizations: resilience and antifragility. While resilience helps us withstand adversity, ...

The Shift to Deliberate Culture: Why Accidental Won’t Cut It

Creating a culture that’s thoughtful and intentional is no longer a luxury — it’s a necessity. As we transition further into what I believe is a new Age of Work, an era where work is deeply intertwined with personal fulfillment and societal impact, the days of great companies having “accidental” ...

Clarifying Roles: Accountability vs. Responsibility

As I’m fond of saying, words matter. There’s no denying that the language we use shapes our understanding and actions, especially when it comes to leadership. At some point in each of our journeys to becoming great (or damn good) leaders or coaches, we need to get super clear on the differences ...

Latest Articles

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

Prospect Theory: How People Make Decisions

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the prospect theory (also known as loss aversion) to ...

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For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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