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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

Your Why at Work: Embedding Purpose Into Your Organization

Alignment is easy when there’s just a few people in the room. But as you scale, it gets harder to keep everyone focused on the same thing, especially if there isn’t something deeper holding it all together. It’s possible to grow a company without a shared sense of purpose — plenty do. But without a ...

The Thinkers Who Shaped How We Talk About Why

There are some voices that continue to shape how we think, lead, and live long after we’ve encountered them. Not because they were perfect or because they had all the answers. But because they gave us language for something we already sensed but hadn’t been able to say out loud. That’s what good ...

Lead with Purpose: Start with Your Personal Why

Why am I here? It's an overwhelming question, one that’s both haunted and motivated humans for thousands of years. But it’s not just philosophical. It’s instinct. We’re wired to search for purpose. To need it. To make meaning out of our existence. And when that sense of meaning fades (or when we ...

Latest Articles

3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

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For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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