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Proven Frameworks for Founders. Build Smarter. Scale Faster. Stay Aligned.

Built by Mark Abbott, founder of Ninety and advisor to countless leadership teams, Founder’s Framework turns decades of founder experience into practical, actionable tools and resources. Through insightful podcasts, in-depth articles, and curated newsletters, it guides entrepreneurs at every stage—helping them make smarter decisions, avoid common pitfalls, and build thriving, vision-driven companies.

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Guidance

Founder insights from Mark Abbott, CEO of Ninety

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Growth

Actionable tools, frameworks, podcasts, and more

Preview of Ninety’s Founder’s Framework newsletter and podcast featuring Mark Abbott, shown on mobile screens with articles about founder types, resilience, and growth mindset. The design highlights a mix of blog content, transcripts, and audio episodes in a clean, modern layout.

"The topics in Founder’s Framework are exactly what’s been top of mind for me. They’ve made me stop and analyze my company with a new lens — both internally and externally. It’s no longer just my baby, it’s growing up. Thank you, Mark."

Regine Bonneau |  Founder and CEO, RB Advisory, LLC

"The Founder’s Framework newsletter is one of the most insighftul pieces of information I read weekly. It’s powerful, succinct, and practical. It packs a punch in just a few minutes and motivates me to be a better leader. Thank you very much for taking the time to give us engaging, helpful content."

Joshua Lockwood |  Founder & CEO, Excelerate

"Every Monday, without fail, I open one email before anything else. It’s from Mark Abbott."

Steve Pirie-Nally |  Co-Founder, Evolve X

"The wisdom and insights resonate and are timeless, be great to see a collation of previous topics."

Simon Bowden |  Business Coach

"Mark brings the most clarity around business issues of anyone I have read. No jargon or buzz words-just clear and direct communication that always connects. I greatly enjoy reading and contemplating his thoughts, as they impact my business journey."

Jeff Blair

"The topics in Founder’s Framework are exactly what’s been top of mind for me. They’ve made me stop and analyze my company with a new lens — both internally and externally. It’s no longer just my baby, it’s growing up. Thank you, Mark."

Regine Bonneau |  Founder and CEO, RB Advisory, LLC

"The Founder’s Framework newsletter is one of the most insighftul pieces of information I read weekly. It’s powerful, succinct, and practical. It packs a punch in just a few minutes and motivates me to be a better leader. Thank you very much for taking the time to give us engaging, helpful content."

Joshua Lockwood |  Founder & CEO, Excelerate

"Every Monday, without fail, I open one email before anything else. It’s from Mark Abbott."

Steve Pirie-Nally |  Co-Founder, Evolve X

"The wisdom and insights resonate and are timeless, be great to see a collation of previous topics."

Simon Bowden |  Business Coach

"Mark brings the most clarity around business issues of anyone I have read. No jargon or buzz words-just clear and direct communication that always connects. I greatly enjoy reading and contemplating his thoughts, as they impact my business journey."

Jeff Blair

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

Annual Planning for Founders: The Decisions Only You Can Make

There’s a moment in every annual planning session that reveals the truth about our role as founders. The ideas are flying, the team is fully engaged, the whiteboard’s packed with ambitious goals. And then the room looks to us. Not because we're running the meeting, but because a call needs to be ...

High-Impact Annual Planning: How Great Companies Align for the Year Ahead

This time of year, I see the same tension surface for founders and leadership teams again and again. The calendar’s turning, the pace is picking up, and deep down everyone knows it’s time to pause and plan. But there’s also resistance because the plan won’t be perfect. Markets inevitably shift, ...

How to Work with an Obsessed Founder

If you’ve just joined a founder-led company and you’re starting to feel like the founder cares too much, this one’s for you. Maybe they hover around your team’s work. Maybe they rewrite headlines, tweak designs, push back on strategy, or offer input on everything from product naming to onboarding ...

Latest Articles

3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

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A Platform to Help You Focus, Align, and Thrive

For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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