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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

In My Opinion: A Polymathic Perspective

I use the acronym IMO — in my opinion — a lot. Not because I’m hedging. Quite the opposite. I’ve simply learned that even strong ideas need room to evolve. It’s shorthand that signals: “Here’s what I think after decades of doing the work, but I’m still learning.” The truth is, the way we work, ...

How We Rebuilt Our Pricing Around Real Company Growth

If you’re like most of the founders I work with, you’ve had this thought more than once: “The way we’re doing this part of the business isn’t wrong, but it’s not quite right either.” Maybe it’s your pricing model. Maybe it’s your organizational structure. Maybe it’s your strategy. But something in ...

5 Ways to Turn Limited Resources into Early-Stage Growth

Nearly every founder I’ve ever known (myself included) has wrestled with the same brutal truth: Early-stage growth comes with serious resource constraints. Time, money, talent — there’s never enough of any of them. In those first months and years, it can feel like everything you need to succeed is ...

Latest Articles

3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

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For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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