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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

Clarifying Roles: Accountability vs. Responsibility

As I’m fond of saying, words matter. There’s no denying that the language we use shapes our understanding and actions, especially when it comes to leadership. At some point in each of our journeys to becoming great (or damn good) leaders or coaches, we need to get super clear on the differences ...

Building a Great Company in the Age of Luxury Beliefs

While we’re only two decades in, the twenty-first century has been packed with unprecedented breakthroughs in terms of human health, freedom, and self-actualization. But I’ve also noticed a troubling trend: Many of our foundational institutions and industries have been swayed by people who, though ...

The Power of Pattern Matching in Leadership

If you want to build and scale a Stage 5 company and beyond, it's incredibly beneficial to have leaders who excel at pattern matching. Because when your leaders possess this skill, the hard work of aligning your team becomes more manageable, helping your organization achieve long-term growth and ...

Latest Articles

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

Prospect Theory: How People Make Decisions

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the prospect theory (also known as loss aversion) to ...

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For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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