Published: April 14, 2021
In a strong, cohesive company culture, people share a common belief system and similar values. Culture influences every aspect of your company, from the work environment, mission statement, core values, leadership style and workplace ethics. Right now, companies are realizing that how they function internally has a profound impact on employee retention, brand reputation, productivity, efficiency and organizational growth.
Leaders are looking for ways to boost company culture and make it more meaningful for their teams, stakeholders, customers and society. In this article, we’re sharing five ways you can make an impact.
1. Amp up emphasis on your core values.
Most people want to support companies that share their values. In our COVID-19 economy, 90% of people believe companies must do everything they can to protect the well-being and financial security of their employees and their suppliers, even if it means financial loss. Company culture and employee welfare are actually factors that 71% of consumers consider when they’re determining whether to buy from one company over another.
Commonly shared core values are at the heart of positive company cultures. But if your leaders’ actions don’t mesh with those agreed-upon core values, no employee will put trust in your company culture.
Make sure your core values are well-defined, understood by all and integrated across your organization. Re-commit to common core values such as:
2. Make culture a differentiator for your company.
In the time of the coronavirus, many leaders are developing what bestselling author Deepak Chopra describes as the wisdom of uncertainty.
“The wisdom of uncertainty lies in the recognition that the ego really can’t know the future,” he writes. “Furthermore, the compulsion to know what is going to happen based upon the past, effectively limits your ability to create the most appropriate present out of the field of all possibilities.”
Within the wisdom of uncertainty, a strong culture can help differentiate your company from the rest, which is a competitive advantage. Nurturing the sense of community and connectedness that your teams enjoy as a part of your company culture will not only inspire committed brand ambassadors but can attract top talent. In a recent Glassdoor study, more than 50% of respondents think company culture is more important than salary when it comes to job satisfaction.
Companies with a strong culture that want to succeed in a remote working environment will continue to have a primary focus on the well-being of their people. Leaders will ensure employees continue to feel valued, respected, connected, supported and productive.
Identify the unique elements of your culture that will translate online and re-create them virtually. Take a refreshed view of your benefits, workplace safety and internal communications practices to ensure they are meeting employee needs.
Offer flexible scheduling to accommodate evolving circumstances. Show that you trust and believe in your people by demonstrating the importance of their involvement and giving them more responsibilities.
4. Develop a robust assessment system for measuring cultural success.
At first glance, it may feel unusual to access the health of your company culture, but it’s an essential step in developing strategies that support current goals and your vision for the future. After all, the very definition of culture includes the measure of collective human intellectual achievement.
Developing a cultural assessment tool lets team members at all levels rate the company on key aspects of cultural endeavors. Periodic culture audits will not only evaluate if your efforts are working but it may also help uncover cultural inconsistencies and weed out discrepancies between stated values and enacted values.
Once the assessment is complete, communicating the results to your entire team is critical for fruitful discussions about areas of agreement and disagreement within your culture. Those resulting diverse perspectives and collective team voices will hone and shape your culture moving forward. This dialog should continue until a consensus is established around the things that mean the most to your culture.
5. Use software to integrate your values and culture into your team’s priorities, roles, measurables and goals.
Integrate core values — who you are, why you Work and what you are great at doing — into the beliefs and actions of your teams with Ninety’s vision tracker feature. This feature allows you to have a shared vision of the future while keeping your company's core values in mind. From there, you will know what needs to happen to move forward.
With this feature you can:
With Ninety’s feedback feature, you can:
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