Having a clear and compelling Vision is essential for providing a frame of reference for everyone in the organization. The Vision is composed of the essential Focus Filters used to make decisions that align the company’s definition of itself — including its Core Values, Go-to-Market Strategy, Ideal Customer, Unique Value Proposition, Goals, and more. All these elements can be documented and shared in our Vision tool.
In this brief, you’ll learn:
- How to define a company’s Vision
- The primary components of a great company Vision
- Hints for how to word aspects of the Vision
- Why aligning the whole organization is important