90u Glossary

9 Core Competencies

The nine areas businesses need to master to build a great company. The 9 Core Competencies are Vision, Customer, Goals, People, Culture, Data, Meetings, Process, and Enterprise Value.

Accidental BOS

Early-stage businesses often have an operating system that's mostly improvised, reactive, and disorganized. Since the business is just starting out, there's a lot in flux and little consistency.

Annual Planning Meeting (APM)

A meeting that occurs once a year, usually over two full days, to conduct longer-term strategic work, a review of the company’s Vision, and an update of 3-Year and 1-Year Goals.

BOS  Platform

A set of online tools used that help integrate data, opportunities, issues, processes, and people to help a business achieve its goals while accelerating its vision. Ninety is a BOS Platform.


A business can be small or big (by its number of people or revenue), new or old, but is primarily in the earlier stages of development. Every commercial organization starts out as a business and may evolve into a company.

Business Operating System (BOS)

Every business has a system of tools, data, and processes that people in it use to get things done.

Concepts, Tools, and Disciplines (CTDs)

The concepts that help leaders turn their vision into reality, the tools they use to align work with the company's vision, and the disciplines that help keep teams on track toward their goals.


A company refers to a more developed business that can operate efficiently without its founder. Companies are typically at a higher stage of development.

Compelling and Audacious Goals (CAGs)

Modeled after Jim Collins' Big, Hairy, Audacious Goals (BHAGs), these are challenging and inspiring 10-year targets for a company.

Competency, Commitment, Capacity (CCC)

Ninety's framework for evaluating a team member's fit for a specific Seat. 

Customer Journey

The Customer Journey is a visualization/illustration (step by step) that shows your customers how you deliver value. It should resonate with a company's Ideal Customer. People, systems, and processes are aligned with it.

Data Competency

One of the 9 Core Competencies, Data Competency refers to teams using data, scorecards, metrics, and Rocks or goals to steer their work.

Designed BOS

This type of BOS is expert-led, industry-specific, and calculated. Built by coaching company experts based on their experience with hundreds (sometimes thousands) of businesses, a Designed BOS consists of interrelated concepts, tools, and disciplines that work best when used together. 

Direct Reports

Direct reports are team members who report directly to a specific manager.

Focus Filters

The essential elements of a simple but complete company Vision: Core Values, Purpose/Passion/Just Cause, Go-to-Market Strategy (Ideal Customer, Industry and Niche, Unique Value Proposition), and Goals (CAGs, 3-Year and 1-Year Goals, Rocks). Each decision a team member makes should be aligned with these organizational commitments.  


A feature of Ninety's Meetings tool used to communicate news or announcements.


Found through Settings within Ninety, Henryx is a bot that allows people to interact with Ninety via text messaging. Get started with Henryx today.

High-Trust Companies (HTCs)

Companies that have high-trust relationships with 90% of their stakeholders. HTCs actively build on trust's three dimensions: character, competency, and connection.

Holistic BOS

A Holistic Business Operating System is proven, time-tested, and enduring. With support for every main business function, Holistic BOSs have all the major concepts, tools, and disciplines associated with building an enduring company.

Ideal Team Members

People who represent the company's Core Values, are a great cultural fit, have the CCC for their Seat, and believe in the company's Vision.

Integrated BOS

An Integrated BOS is cloud-based, actualized, and unified. It seamlessly includes data with cross-organizational views of KPIs, goals, responsibilities, and more through the implementation of a BOS platform that contains all the core concepts, tools, and disciplines needed to make the founder’s Vision a reality.

Intentional BOS

An Intentional BOS is stable, purposeful, and experienced. It's built out of the collective experience of an organization's Senior Leadership Team, which agrees on a common set of tools and disciplines.


A strategy used to tackle issues. What needs to stick around? What can be made into a To-Do or simply marked off? What Issues are similar and warrant discussing together?

Key Performance Indicator (KPI)

A quantifiable measure or metric used to evaluate the success of an organization, team member, etc., in meeting agreed-upon objectives for performance. While KPIs are metrics, not all metrics are KPIs. KPIs are only the most essential (or key) metrics. In the Ninety platform, KPIs are set and tracked in the Data Scorecard.  


90-Day Goals for a person or team to accomplish. Rocks are quarterly goals due in 90 days. Goals don't have a set timeframe. A Rock can be called a goal, but a goal can't always be called a Rock. If the time frame is not within 90 days, it’s only called a goal.


A business that is stuck in survival mode with no sense of its long-term goals or purpose.


A company that has created a compelling Vision and has a plan to adapt and grow to meet its goals.


Scorecards, Scorecard tool, etc. Scorecards can be found in the Data tool of the Ninety platform. Scorecards are a collection of KPIs or metrics (formerly measurables under EOS) for a specific team, for a specific interval (weekly, monthly, quarterly).


Stands for Specific, Methodical, and Consistent. The SMaC recipe comes from chapter 6 of the book Great by Choice, written by Jim Collins and Morten Hansen.


Specific, Measurable, Achievable, Relevant, Time-bound.

Subject Matter Experts (SMEs)

This may mean a variety of people who are experts in their field. Which SME you consult depends on what type of content you’re writing, but the SMEs we most commonly consult are business coaches and our own Ninety senior leadership team members.

Stages of Development (of a company)

The stages of development of a business are (1) Survive -> (2) Sustain -> (3) Scale -> (4) Succeed -> (5) Steward


The people who have a vested interest in an organization. The seven primary stakeholders are: customers, team members, Senior Leadership team, vendors, strategic partners, investors, and community. 

Strategic Partner

A business/person we work with to gain/serve clients they bring in.

Unique Value Proposition (UVP)

A company’s value creation promise to its customers, usually one of: lowest cost, innovation, customer service, status.

User Roles

Roles dictate what content a user can edit or view within the Ninety platform. Possible roles include Owner, Admin, Manager, Team Member, Observer, and Coach.


A product or service our company uses.

Weekly Team Meeting (WTM)

(Also called Weekly Meetings) A meeting that occurs once a week so teams can solve problems, prioritize tasks, and ensure To-Dos and Rocks are on track.

Whole Company Tools

Tools that can be used by everyone in an organization.

work vs. Work (with a capital W)

Work with a capital W refers to work people love doing.

Work 7.0™/The Age of Information

The current Age of Work, where lower costs of computing and information processing and more data tools make it possible for people to work remotely.

Work 8.0™/New Age of Work™/New Age of Understanding™

An era that recognizes Work as part of our people's personal evolution.

Work 9.0™/The Age of Self-Actualization

A new level of awareness where we can work to become better, more self-aware versions of ourselves.