Meet the Author:
Jessica Tozer

Jessica Tozer is Head of Demand Generation at Ninety, bringing over a decade of experience in paid media, search strategy, and B2B SaaS growth. She has built her career on testing, measuring, and doing it again, better. Every article she writes comes from someone who's actually run the campaigns and been in the trenches, not just studied them from the sidelines.

Articles by Jessica Tozer

  • Setting My Team Up for Better EOS® Quarterly Planning with Ninety

    For a long time, I thought good Quarterly Planning came down to building Rocks that are clear enough to execute. But I've learned that a Rock can be well-planned and achievable and still not be the right thing for my team to spend 90 days working on. ...