Meet the Author:
Jessica Tozer

Jessica Tozer is Head of Demand Generation at Ninety, bringing over a decade of experience in paid media, search strategy, and B2B SaaS growth. She has built her career on testing, measuring, and doing it again, better. Every article she writes comes from someone who's actually run the campaigns and been in the trenches, not just studied them from the sidelines.

Articles by Jessica Tozer

  • Best Goal Tracking Software - Laptop

    Best Goal Tracking Software in 2026: 10 Platforms Compared

    If your team sets ambitious quarterly goals but struggles to keep them visible after planning ends, the right goal tracking software can make the difference between consistent execution and forgotten priorities.