Brief
Compelling and Audacious Goals
Compelling and Audacious Goals (CAGs) are bold, ambitious objectives that unite and inspire organizations to achieve greatness. When we set challenging long-term goals that are focused, measurable, and connected to the company’s Vision, our CAGs encourage commitment from team members and foster a high-performance, motivated culture.
In this brief, you’ll learn:
- The importance of setting long-term goals that inspire and challenge your organization
- The characteristics of effective long-term goals — including being focused, SMART, and connected to the organization’s Vision
- Tips for cascading your CAGs into 3-Year Goals, 1-Year Goals, and 90-day Rocks to turn them into reality
- The core factors that long-term goals should have
Related resources
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Brief
Rocks
Increase accountability by documenting and tracking the progress of your 90-Day Goals with Ninety’s Rocks tool.
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Brief
Making Rocks SMART
Using the SMART framework to create 90-Day Goals (Rocks) helps teams and companies effectively work toward their long-term objectives by ensuring goals are specific, measurable, achievable, relevant, and time-bound.