Ninety Launches Ask Maz, AI That Helps Every Person in a Company Get Better at Their Work

New conversational AI turns business data into understanding — helping people at every seat see their work clearly, make better decisions, and grow more capable

ATLANTA, Ga., July 9, 2026 — Ninety, a SaaS platform built for companies running on the Entrepreneurial Operating System® (EOS®) and trusted by more than 18,500 organizations, announced today the launch of Ask Maz, a new conversational AI capability available to everyone who works in Ninety. Ask Maz helps people understand what’s happening in their work and across their company — without manually searching through reports, meetings, metrics, and planning tools.

Built directly into the Ninety platform, Ask Maz enables anyone — from a new hire owning their first To-Dos to a founder preparing for a Quarterly Planning Session — to ask questions in plain English about priorities, performance, accountability, and execution, with answers grounded in their live business data.

“Most AI tools are built to give executives faster answers. That’s useful, but it’s not the point,” said Mark Abbott, Founder and CEO of Ninety. “The point is people. Great companies aren’t built by better-informed leaders alone — they’re built by organizations where every person is becoming more capable: clearer about what they own, better at seeing their work honestly, and growing into greater responsibility. Ask Maz exists to help every human in the company do that.”

From Business Data to Human Capability

Every week, companies generate an enormous amount of operational information across quarterly priorities, weekly Scorecards, Issues, To-Dos, meeting discussions, accountability structures, and strategic plans. But that information only creates value when the people doing the work can see it, understand it, and act on it, not just the people at the top.

Ask Maz puts that understanding within reach of every seat. Depending on where someone sits, they can ask questions such as:

• Am I on track with my Rocks and To-Dos this quarter and what’s at risk?
• Which of my team’s Scorecard measurables are trending off track, and why?
• What do I actually own on our Accountability Chart, and how does it connect to our 1-year goals?
• What open Issues are affecting my work that I should raise in our next meeting?
• What risks should our team discuss before Quarterly Planning?

Instead of manually gathering information, people receive EOS-informed answers grounded in their company’s Ninety data. And when Ask Maz surfaces something worth acting on, they can create To-Dos, Issues, and Headlines directly from the conversation, turning understanding into ownership without leaving their workflow.

Built to Develop People, Not Just Inform Leadership

Unlike general-purpose AI tools that require users to supply business context manually — and unlike analytics tools designed to summarize the business for executives — Ask Maz is built into the operating system where the work itself happens. It can analyze information across Rocks, Scorecards, Issues, To-Dos, Headlines, Accountability Charts, Vision/Traction Organizers (V/TOs), and Knowledge Portal content.

That foundation lets Ask Maz do something different: meet each person where they are. It helps a team member understand how their work ladders up to company goals. It helps a manager coach with evidence instead of impressions. And it helps leadership teams see what’s really happening — because the understanding is being built at every level, not assembled at the top.

“Nobody comes to software because they want AI,” said TJ Kneale, Head of Data and AI Products at Ninety. “They come because they’re trying to build a great company — and great companies are made of people getting better at their work. Ask Maz acts as a thought partner for each of them: helping people understand what’s happening, uncover risks and opportunities, and move from information to action faster.”

Early Customer Results

Organizations participating in Ask Maz’s alpha and beta programs reported using the capability to prepare for Quarterly Planning Sessions, identify execution risks, analyze performance trends, and uncover connections they may have otherwise missed.

“Ask Maz was a helpful thought partner as I prepared for our Q2 Quarterly Planning Meeting,” said Nicole Mathis, CIO & Integrator at Ralston Vet. “It quickly analyzed our Leadership Team data and surfaced several risks and trends that I hadn’t fully connected on my own, including the gap between our annual goals and our current pace of execution. What I found most valuable was its ability to challenge my assumptions and generate practical ideas I could bring directly into our planning discussions.”

“It helped me think more strategically about priorities and identify areas that deserved attention before we got into the room. Instead of spending hours manually reviewing data and piecing together insights, Ask Maz helped me get to the important conversations faster. I entered our Quarterly Planning Session better prepared, with a clearer understanding of potential risks and where the Leadership Team should focus next.”

The Next Step in Ninety’s Vision

Ask Maz builds on Ninety’s Maz platform, which includes capabilities such as SMART Rock Creator, Seat Builder, Scorecard Optimizer, Meeting Preparation, and Onboarding Companion. Together, these capabilities support Ninety’s long-term vision: helping companies become places where people do great work and become more capable humans in the process.

“The future isn’t AI telling people what to do, and it isn’t AI watching people work on behalf of the boss,” Abbott said. “The future is AI that helps every person in a company see their work more clearly, ask better questions, and grow. Companies full of people like that don’t need to be managed harder. They execute with confidence — and they get better every quarter.”

To learn more about Ask Maz, visit https://www.ninety.io/features/ask-maz