Having a clear and compelling Vision is essential for providing a frame of reference for everyone in the organization. The Vision is composed of the essential Focus Filters used to make decisions that align the company’s definition of itself — including its Core Values, Ideal Customer, Unique Value Proposition, Goals, and more. All these elements can be documented and shared in our Vision tool.

In this brief, you’ll learn:

  • How to define a company’s Vision
  • The primary components of a great company Vision
  • Hints for how to word aspects of the Vision
  • Why aligning the whole organization is important