Compelling and Audacious Goals

Compelling and Audacious Goals (CAGs) are bold, ambitious objectives that unite and inspire organizations to achieve greatness. When we set challenging long-term goals that are focused, measurable, and connected to the company’s Vision, our CAGs encourage commitment from team members and foster a high-performance, motivated culture.

In this brief, you’ll learn:

  • The importance of setting long-term goals that inspire and challenge your organization
  • The characteristics of effective long-term goals — including being focused, SMART, and connected to the organization’s Vision
  • Tips for cascading your CAGs into 3-Year Goals, 1-Year Goals, and 90-day Rocks to turn them into reality
  • The core factors that long-term goals should have