Brief
Ideal Customers
Finding and retaining your Ideal Customers is the best way to focus your company on how you serve. Ideal Customers resonate with your Unique Value Proposition — the area of value you add to the customer’s life. Aligning who you sell to with how you sell allows you to saturate your desired market and increase customer satisfaction.
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In this brief, you’ll learn:
- The three factors that make up the Ideal Customer persona
- The four most common Unique Value Propositions that companies use as a promise to their customers
- The importance of focusing on Ideal Customers