Ideal Customers

Finding and retaining your Ideal Customers is the best way to focus your company on how you serve. Ideal Customers resonate with your Unique Value Proposition — the area of value you add to the customer’s life. Aligning who you sell to with how you sell allows you to saturate your desired market and increase customer satisfaction.

In this brief, you’ll learn:

  • The three factors that make up the Ideal Customer persona
  • The four most common Unique Value Propositions that companies use as a promise to their customers
  • The importance of focusing on Ideal Customers