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People

The right people in the right seats—aligned to your values, vision, and growth stage—are your greatest multiplier. Talent isn’t just who you hire, it’s how you develop and empower your team.

In high-growth companies, scaling isn’t just about processes—it’s about people. You can’t execute strategy, hit goals, or grow sustainably without the right People in place.

That’s why The 90 Way treats People as a central part of company health. But not just any people—the kind of people who align with your values, thrive in your culture, and elevate your standards. This means identifying exceptional players, configuring teams based on strategic needs, and coaching your people to become the next generation of leaders.

Great strategy without great people goes nowhere. When you align your hiring, coaching, and team design to growth, you don’t just scale—you amplify.

Overview

When People aren’t prioritized or coached strategically, growth stalls. Common problems include:

  • Wrong people in the wrong seats, leading to misalignment and inefficiency
  • Burnout and disengagement from poor team configuration
  • Low retention of top performers, or failure to develop internal talent
  • Slow hiring processes or hiring based on urgency rather than fit
  • Lack of accountability or unclear performance expectations
  • Cultural erosion, as values misalignment spreads

The 90 Way solves these problems by:

  • Identifying what “great” looks like in your org (not someone else’s)
  • Clarifying roles and performance expectations with Seat Scorecards
  • Attracting people who fit your values and thrive in your culture
  • Developing coaching rhythms that grow people, not just manage them
  • Configuring teams based on business priorities, not legacy roles
  • Making hiring, performance, and development part of your growth strategy

Talent isn’t a department. It’s a growth driver—and it should be treated like one.

What Stage of Development is your business currently in? 

Take the 5-Minute Assessment

Learn More about the Stages:

Download the Guide
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Key Resources & Tools

The 90 Way provides a comprehensive system for assessing, developing, and optimizing People for growth.

Next Steps

Education Journey: