8 Years In The Making

Christine Watts

[0:00:10]

Hey, welcome to Impact moments powered by 90, where we will be exploring the light bulb, breakthrough moments, impact moments that leaders, entrepreneurs, partners all have. I'm Christine Watts.

Kris Snyder

[0:00:22]

I'm Kris Snyder. Eight years in the making. Christine. Yes. Like, I've been looking forward to this. Like, we're gonna, like, unpack all those stories we live together, and there's been more than a few.

Christine Watts

[0:00:31]

Yes. Y. Yeah.

Kris Snyder

[0:00:33]

17,000 clients at 90 at this point in time. And you and I have been. We've seen a lot.

Christine Watts

[0:00:38]

We've seen a lot. And I'm excited to learn and have our clients actually share their stories so that we can pull more people in and really showcase, like, the. The bravery, ingenuity, like, the things that people are experiencing, what they're doing to really break through and get to the next level.

Kris Snyder

[0:00:55]

I agree. So impact moments are. Is that exactly as you said in the intro? It's the. The moment when it lands and it lands hard. Like, you're like, oh, my, now I get it. Like, it. Now I have a new moment of clarity. And it happens all the times with our clients. And so I look forward to doing this with you, doing, like, we're going to have great clients and partners, all that.

Christine Watts

[0:01:16]

Yeah, I know. And I want to start there with why now? So this is one of those things that I feel like everybody loves those short stories, learning from each other, like, those meaningful connections between people. And, like, storytelling is so important there. Like, what's now? Why now with the moment of the podcast?

Kris Snyder

[0:01:37]

Well, imposter syndrome is real. Like, I don't think I have a story to be told. Like, I don't like the stories that I have lived and I've done. I think I've done a lot, but I don't think I have a story that should be told that much. So it took me a while to agree to do this with you, but after 17,000 clients at 90, I think we have stories to be told. They're not my stories. They're your story. So, like, amazing stories of what people are doing every day. And I had to find myself in a position to shift that moment to go, it's not about me, it's about them. And they're doing incredible things. They're doing hard things. I mean, not everyone wins every day, but they're winning because they actually do the work. It's the work that we coach them to do, we give them software to do, we engage them to do, and they're incredible.

Christine Watts

[0:02:26]

It's so funny to hear you say that too, because I Feel like you are one of the best storytellers. And, like, I, like, have my favorite. Everybody at 90 has their favorite, like, Kris Snyder story that they go to, like your kids and getting a goldfish. But it's now it's not a goldfish. We're getting a dog. And, like, your inflection points of, like, going into all of these things. And so you're just like, such a great storyteller in general. I feel like.

Kris Snyder

[0:02:51]

Well, and I actually feel embarrassed because you experienced this last night when we were together. And I said, hey, team, have you heard this story yet? And I started to tell the story. You're like, no. After eight years, Chris, we haven't heard that story. I'm like, I don't even know what stories I've told. But yeah, Yeah, I appreciate that. Thank you. Yeah. So.

Christine Watts

[0:03:10]

So let's dig a little bit deeper into our clients, our partners. Like, who are we going to be talking to through this podcast series? Let's get into that.

Kris Snyder

[0:03:19]

Yeah. So there. I think there's. I put them in three camps, if it's okay.

Christine Watts

[0:03:22]

Yeah.

Kris Snyder

[0:03:23]

One is our clients, like, the people who live and breathe EOS every day powered by 90. And they're going to have, like, they are the integrators, they're the visionaries, the people who are building companies. They're going to come and share those experience with us. And it's not. Again, not your story, not my story, it's their story.

Christine Watts

[0:03:40]

Ye.

Kris Snyder

[0:03:41]

I'm so excited to hear those from them. Right. Because they're going to tell it a different way. Second one is really the EOS implementers, the people who help them do that work, call them coaches, facilitators, teachers. That's great, too.

Christine Watts

[0:03:53]

Yeah.

Kris Snyder

[0:03:54]

But there are EOS implementers, and they're going to come in and hopefully they share some, aha. Impact moments that we haven't heard before that they've seen in a session room when they do the coaching. They do.

Christine Watts

[0:04:04]

Yeah.

Kris Snyder

[0:04:04]

And then the third one is like, those partners. 90 does not exist without the partners. Right. Like, we have amazing partners that work with us and every day to do things that we do. Right. Whether you're doing. It's Colby or you're doing maybe Tide Coach or you're doing, you know, EOS assistance, all that stuff. Like, we have incredible partners that we work with.

Christine Watts

[0:04:25]

Yeah. And I feel like I know when I am talking to people and working with them, really, at any layer of the business, like your visionary integrator, your leaders, your individual contributors, I feel like, the moment of a story is so impactful and important because people love to not feel alone. Or there's like, a beauty in not being special. Like, hey, your pain, the trouble, the thing that you're grinding through and figuring out, like, this is a shared experience. And, like, we can learn from each other through that.

Kris Snyder

[0:04:56]

Well, this, the struggle is real, but we don't have to really struggle. I say that to clients all the time. Like, the struggle is real. It's hard. You're trying to build a business. You're 10 people, you're 50 people, whatever you are. But you don't have to really struggle. Like, there's. It's been done before. And I had a session day last week. I said this to a client. I'm like, this has all been done before.

Christine Watts

[0:05:16]

For.

Kris Snyder

[0:05:17]

You're not that special. And then we went through, like, what's their data structure look like? And the CEO had a moment and I'm like, you look like a talent industry. He got offended. And it's like, look, I'm not trying to, like, say you're like everyone else. I'm just saying that you're not that different. So just, let's go unpack it, let's figure it out. Let's move again.

Christine Watts

[0:05:36]

Yeah.

Kris Snyder

[0:05:36]

And that's what we want our clients to do.

Christine Watts

[0:05:38]

Yeah. Find the beauty in, like, those shared problems. Learn from each other.

Christine Watts

[0:05:43]

Yeah. I think that's really important.

Kris Snyder

[0:05:44]

And let's move again. That's the hardest part. But most clients, they. They go. They get caught up in this cycle of like, like, well, we're, We. We've. This has never happened before.

Christine Watts

[0:05:54]

Yeah.

Kris Snyder

[0:05:55]

It's like, no, not really. It's all been done. It's okay. Just move.

Christine Watts

[0:05:59]

So we're going to be bringing in these clients, you know, whether it's the CEO, the integrator leaders in the company, we're going to be bringing in our EOS implementers, our partners, and they're going to be joining us to tell an impact story moment, something that happened to them. What are you hoping to get out of them and what are you hoping to hear from our guests?

Kris Snyder

[0:06:22]

These amazing nuggets. Like, there's going to be things they share. Like, and I feel privileged. I've heard in the moment when I was in the room with them and. Or moments I haven't been in the room with these other EOS implementers, clients, partners. Right. Where they're going to share stuff where you're like, oh, my gosh, that lands.

Christine Watts

[0:06:38]

Yeah.

Kris Snyder

[0:06:38]

And you and I were in a workshop yesterday together. And I felt like I said something at one point in time. And you watch the room, it just, like, lands.

Christine Watts

[0:06:47]

Yeah.

Kris Snyder

[0:06:47]

It's like, oh, that's so good.

Christine Watts

[0:06:49]

Yeah.

Kris Snyder

[0:06:50]

And when it hits, it hits. Right. And that's what I want to share with everybody is like, those impact moments.

Christine Watts

[0:06:55]

Yeah.

Kris Snyder

[0:06:55]

Because they're not mine, they're theirs. And they're gonna, like, show up and they're gonna say, this was a moment in time where I sorted out, I figured out I did this, and it. It took off.

Christine Watts

[0:07:05]

Well, those stories land so well. Because I'll even correct you and say it wasn't one time, it was three times. You told a story of something that happened, and the facilitator was like, I'm gonna steal that.

Kris Snyder

[0:07:16]

She literally did, didn't she? To take it.

Christine Watts

[0:07:19]

Yeah.

Kris Snyder

[0:07:19]

Like, okay.

Christine Watts

[0:07:20]

Yeah.

Kris Snyder

[0:07:21]

But because they're not my stories. Like, they're just. It's just life. It's just the reality of what we do in the importance of what we do.

Christine Watts

[0:07:28]

Yeah.

Kris Snyder

[0:07:29]

Because if we share it. Right. Which is why this is so important for me. Like, the work that we're about to do here together is just to share it out. Like, otherwise, if it lives with us.

Christine Watts

[0:07:38]

Right.

Kris Snyder

[0:07:39]

It's just with us.

Christine Watts

[0:07:40]

Right.

Kris Snyder

[0:07:40]

But if we, like, put it out there and other people pick it up, then that's the impact.

Christine Watts

[0:07:45]

How in depth are you hoping they go in terms of, like. And thinking there's going to be a struggle, an outcome, a solution? Like, more of, like, the how side of things or the emotion side of things. Like, where do you think we'll end up taking this 5%.

Kris Snyder

[0:08:02]

So 95% of the world, like, lives in, like, you know, sports, news and weather. I would like to like us to go 5%. Like, we're going to go deep.

Christine Watts

[0:08:10]

Yeah.

Kris Snyder

[0:08:11]

If I have my way, you know me, like, I'll go deep. Like, let's just go there. Because in the depth of it all is where it lives.

Christine Watts

[0:08:17]

Right.

Kris Snyder

[0:08:17]

And if they share that depth, then people respond to it and they'll feel something out as well.

Christine Watts

[0:08:23]

Yeah.

Kris Snyder

[0:08:24]

I mean, when you ask somebody, like, tell me your greatest fear, they may or may not respond that way. If you go first, you tell them your greatest fear.

Christine Watts

[0:08:33]

Yeah.

Kris Snyder

[0:08:34]

Then they can respond.

Christine Watts

[0:08:35]

Right.

Kris Snyder

[0:08:36]

So in this. This moment, if we ask questions, hopefully with the guests, like, we'll go first, we'll go deep.

Christine Watts

[0:08:41]

Right.

Kris Snyder

[0:08:41]

And they can follow.

Christine Watts

[0:08:42]

Yeah.

Kris Snyder

[0:08:43]

But they. They won't lead if you ask that question that way.

Christine Watts

[0:08:45]

Yeah. And I know when I was talking to the few people that we'll Bring on initially, which is here in Cleveland. We just did a workshop yesterday, but we'll continue this virtually. We'll continue it to other cities we travel to, which is really exciting. And I know I set it up with the guests as an impact moment is it can be a big thing, like, hey, this defined an aspect of my career, how I formed as a leader, like, something big like that. But can also be something that. Just a small change that had a ripple effect. And even if it was something that was recent, that happened. And so I'd love to hear from you, like you said, kind of putting our own foot forward. Like, what's an impact moment that you think of where if you were coming onto the show, what would you share and what would we dig into as your story?

Kris Snyder

[0:09:33]

Yeah. So I would say that at 90. So obviously we work together at 90. That I've really been working. It landed with me after I said to a client last quarter that you have to win the week to win the quarter to win the year.

Christine Watts

[0:09:49]

Yep.

Kris Snyder

[0:09:49]

And when I said it to the client, which the client that you know as well. Yeah. They're like, wait a minute. We have to win the week to win the quarter when the year. I'm like, yes, team. That's what we do.

Christine Watts

[0:09:59]

Yeah.

Kris Snyder

[0:10:00]

And then I brought back to 90. I'm like, holy cow. Like, we have to win the week to win the quarter when the year. And that winning part was just lost because we've been playing this game for, like, eight years now now.

Christine Watts

[0:10:11]

Yeah.

Kris Snyder

[0:10:12]

And at some point in time, I think we get lost in the fact that we're just. We're just doing the work.

Christine Watts

[0:10:16]

Right.

Kris Snyder

[0:10:16]

And we're doing the good work. Right. But it's just doing the work. But if you take it to the point of winning. And you really mean that, like, I'm a competitor. You are too.

Christine Watts

[0:10:25]

Right.

Kris Snyder

[0:10:25]

Like, I want to win. And if you inspire me to win and you put it to the week, to the quarter, to the year, it's a different level of competition and participation.

Christine Watts

[0:10:35]

Yeah.

Kris Snyder

[0:10:35]

And so I took that impact moment away from the client that I was done. I was like, oh, my God. I. I haven't been doing that for myself.

Christine Watts

[0:10:41]

Yeah.

Kris Snyder

[0:10:42]

As much as I tell other folks to do that, like, we have to do that because we can win.

Christine Watts

[0:10:47]

Yeah.

Kris Snyder

[0:10:48]

And we should win.

Christine Watts

[0:10:49]

Yeah. And that's what. Like, the system of 90 creates that habit to reinforce the rhythm of, like, hey, take action right now. And it should be leading up to your week, your month, your quarter, your year. I. Ever since you said that? I repeat it to every single client I'm working with, too. When? The week.

Kris Snyder

[0:11:07]

Yeah, well, of course we do.

Christine Watts

[0:11:08]

Yeah.

Kris Snyder

[0:11:08]

And one of the things I love about eos and. And Gino said this early on is like, hey, it's. It's a. To manage human energy. And you're like, what? That sounds like really ambiguous and whatever. But then you get into it, you're like, oh, it is.

Christine Watts

[0:11:23]

Yeah.

Kris Snyder

[0:11:23]

Because if I'm going to win the week, to win the quarter, win the year, I have to manage the human energy involved in it. Everything from delegate to elevate to, like, you got to have rock time. You have to have a great accountability chart, standard work, blah, blah, blah. Like, all that is in there.

Christine Watts

[0:11:37]

Yeah.

Kris Snyder

[0:11:38]

And that's how it works.

Christine Watts

[0:11:39]

I know. I feel like my story. I've worked with a few clients recently, pulling it down throughout the organization, and they're going through this process too, of, hey, we have these big goals, and how do we actually, like, what do we talk about this week? And actually to actually move towards and make progress there. And I sat in a few of their weekly meetings, and it was just really exciting to see, like, the light bulb moments go through. They're thinking, like, the first meeting, and then they're like, what's an issue? Like, what do I even talk about here? And we pulled apart when we got to something that actually led to really great discussion. And then the next week we came back and they were like, we don't have any headlines. We don't know. And I was like, like, well, what happened with the issue we talked about last week? I'm so, like, I'm at, you know, cliffhanger. I want to know. And it was just a great moment because there really was a win. And so helping teach them, like, this is how you can service things, and this, how you can pull things up, really impacted their work and their daily flow to, like, help move towards those bigger goals.

Kris Snyder

[0:12:33]

So I will say this about impact moments. So I started doing EOs work in 2018 as an implementer, and I used to hang, like, one of those, like, you know, yellow pad sheets on the wall, and I write impact moments. And I'm like, hey, team, today we're gonna find one. Yeah, we're gonna have a moment together, and we're gonna find one. We get through the whole session, and they didn't find one.

Christine Watts

[0:12:55]

Yeah.

Kris Snyder

[0:12:56]

And they would rate the session, like, an eight. And then I'm like, why are we in eight? They're like, we didn't find an Impact moment.

Christine Watts

[0:13:01]

There's nothing on the board. That's right.

Kris Snyder

[0:13:03]

Because it's not every day. Like, you can't have that every day. And I do want to say that, like, we're gonna do this podcast together, and we're gonna bring in guests and partners, everybody. But they're gonna tell stories because. But to be clear, it doesn't happen every day. It just doesn't. Like, even the quarterly work, the session work we've done as an EOS implementer, we don't find the impact moments every day. But when we find them, they're noteworthy. They should be. We should, like, actually, like, document them and share them. Because, like, it's an unlock. It's a realization. It's that moment in time where you go, we can do something different.

Christine Watts

[0:13:38]

Yeah.

Kris Snyder

[0:13:38]

Like, we can win. Like, the back to our moment we just shared. But it's like, that's the moment in time that I want to document it. I want to go, you can't do it every time. But what if you did it twice in a year? Three times in a year.

Christine Watts

[0:13:51]

Right.

Kris Snyder

[0:13:51]

Would that be better as a leadership team? You feel lands. It lands. And then you go, there we are now. Let's go.

Christine Watts

[0:13:58]

Yeah.

Kris Snyder

[0:13:58]

So that's the whole thought of, like, impact moments. Like, let's. Let's put it out there. And we can't do it all the time, but if we do do it, let's recognize that we did it.

Christine Watts

[0:14:07]

And I love the concept of thinking about, like, the ripple effect as well, because a lot of times something happens. Yeah. And I. I don't realize in that moment, like, would I have written that down on the board in that session room and realized it in the moment, but now, like, three weeks later, three months later, like, three years later, whatever. It is, like, going back and realizing I did have that pivotal moment, like, that changed everything and being able to see, like, the ripple effect of that.

Kris Snyder

[0:14:34]

And we won't know, like, yesterday, when the three things that I said that the facilitator wrote down. So come see on these. We don't know what's going to happen. Yeah. But if something good happens, that's all we need to know. Right. That's it. It. We. The rest of it's all good.

Christine Watts

[0:14:47]

I'm really excited to connect with our first four guests, which we're doing here in Cleveland. And even one of the clients recently went through a proserve engagement with me, and we were like, hey, we're figuring this out right now. And they're like, yeah, let's figure it out together. And so I love those moments of, like, pulling our friends in close and being like, hey, we're trying this out. Come along for the journey. And everybody was like, yeah, let's do it. The.

Kris Snyder

[0:15:08]

The four entrepreneurs we have to meet with, they're incredible. Like, literally, their stories are the best. Right? I can't tell their stories the way they're going to tell their stories.

Christine Watts

[0:15:15]

Yeah.

Kris Snyder

[0:15:15]

I look forward to, like, hearing them tell their impact moments.

Christine Watts

[0:15:18]

Yeah. Yeah. And I'm really excited to figure out as we go into 2026 and, like, the cities that we're going to hit and pairing this along with other events that we're going to and being able to, like, pull more people in from our clients, our partners as we're traveling is really exciting. That's going to wrap up our conversation. But thank you so much for helping initiate this and actually get it going. Thank you, everyone, for following along. We hope you join us on this journey as we're launching impact moments and bringing in more people and going into next year, continuing our getting our show on the road. Going to a city near you now, time for conclude.

Kris Snyder

[0:15:52]

Christine, you know how we do this, right? We have three questions every time. Yeah. So the first one is, where's your head? How you feeling?

Christine Watts

[0:15:58]

I'm feeling very excited, very eager to bring people in and start hearing these stories.

Kris Snyder

[0:16:03]

And impact is going to be great. So I just, like, tons of gratitude. Thank you for like, working with me on this whole episode. So next one is expectations met, not met.

Christine Watts

[0:16:14]

Expectations were definitely met that I think we're launching something new, figuring it out. And that's what I love. That's my sweet spot, is having a whole blue ocean of ambiguity in front of me and knowing we're gonna make it happen.

Kris Snyder

[0:16:27]

We are gonna make it happen. And the final 1 is 1 to 10. How would you rate our time together? So 10 is high performing, not perfection. There's nothing that's going to be perfect, but we do want to be high performing. So start 10. Pull back on, like, a point if we think you think we should have done something better. Like where we at 1 to 10?

Christine Watts

[0:16:44]

I'm. I'm feeling great. I'm feeling a 10. I'm feeling excited, ready to go. What about you?

Kris Snyder

[0:16:49]

Well, I'm a 10 too, by the way. But for all those listeners out there who think they're hard graders and they always say six or seven, I'm sorry if it is, it is. If it's not, it's not. Like, just. Just push to do the Great work. Yeah, exactly.

Christine Watts

[0:17:03]

Great. Well, thank you so much. Again, excited for everyone to join us on this launch of impact moments powered by 90. Hopefully. Keep listening along, Sam.