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SMART Goals

SMART Goals translate vision into execution by turning big ideas into clear, actionable, and measurable commitments—every quarter, every seat, every team.

In high-growth companies, one of the greatest risks isn’t lack of ambition—it’s lack of focus. Without clearly defined goals, teams drift, priorities blur, and execution stalls.

That’s why in The 90 Way, SMART Goals are the foundation of quarterly execution. Whether you’re setting company Rocks, departmental objectives, or individual milestones, SMART Goals help ensure that your energy and time are spent on what matters most.

SMART stands for:
Specific – Clear and unambiguous
Measurable – Tied to data or defined criteria
Achievable – Realistic given time and resources
Relevant – Aligned with vision, strategy, and team objectives
Time-bound – Has a clear deadline

Vague goals drain energy. SMART Goals drive results.

Overview

Without SMART goal setting, teams often face:

  • Ambiguous priorities, where goals are interpreted differently
  • Poor execution, with goals that never move forward
  • Lack of ownership, due to unclear expectations
  • Low accountability, since success can’t be measured
  • Overwhelm, from trying to do too much with no filter
  • Goal drift, where progress is never reviewed or adjusted

SMART Goals solve these problems by:

  • Providing a framework for clarity and alignment
  • Making progress visible and measurable
  • Increasing confidence that goals are actually achievable
  • Helping teams prioritize based on relevance, not noise
  • Supporting effective planning and consistent follow-through

SMART Goals aren’t about making goals smaller—they’re about making them real.

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SMART Goals

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Key Resources & Tools

The 90 Way provides integrated tools and guidance to help teams create, track, and achieve SMART Goals every quarter.

Next Steps

Education Journey: