
Data
Data is the feedback loop of your business—helping you measure what matters, track progress, and make confident decisions that drive growth.
Every company wants to grow—but only the ones that measure the right things actually do. In The 90 Way, Data is essential because it enables leaders to move from gut-based to evidence-based decision-making.
Good data isn’t about collecting more—it’s about capturing the right information, at the right cadence, in a way that drives action. Whether you’re setting KPIs, running scorecards, or creating predictive models, data gives you visibility into your company’s health, performance, and direction.
When you master the Data, you move from reacting to anticipating—and that’s how smart companies grow.
Overview
Without a clear and consistent data strategy, growth becomes guesswork. Common issues include:
- No visibility into performance at the individual, team, or company level
- Too many metrics, but no clear sense of what’s important
- Inconsistent scorecard data, leading to confusion and inaction
- Lagging insights, preventing timely course corrections
- Unclear accountability, especially when KPIs are not seat-specific
- Data mistrust, due to imperfections, overcomplexity, or lack of relevance
The 90 Way solves these challenges by:
- Defining which KPIs actually signal progress and performance
- Aligning metrics to roles, teams, and business outcomes
- Establishing consistent rhythms (weekly/monthly/quarterly) for review
- Building dashboards that drive action—not just insight
- Enabling leaders to coach based on facts, not assumptions
- Surfacing issues and opportunities early through real-time feedback loops
You can’t improve what you don’t measure—and you shouldn’t measure what doesn’t matter.
What Stage of Development is your business currently in?
Learn More about the Stages:
Core Competencies
![9 Core Competencies Diagram [Founders Framework] 9 Core Competencies Diagram [Founders Framework]](https://www.ninety.io/hs-fs/hubfs/90%20Illustrations%20and%20Diagrams/Illustrations%20and%20Diagrams/9%20Core%20Competencies%20Diagram%20%5BFounders%20Framework%5D.png?width=600&height=592&name=9%20Core%20Competencies%20Diagram%20%5BFounders%20Framework%5D.png)
Key Resources & Tools
The 90 Way provides a comprehensive system for assessing, developing, and optimizing People for growth.
Next Steps
Education Journey:
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Deeper Dive: Meetings