Data

Every company wants to grow—but only the ones that measure the right things actually do. In The 90 Way, Data is essential because it enables leaders to move from gut-based to evidence-based decision-making.

Good data isn’t about collecting more—it’s about capturing the right information, at the right cadence, in a way that drives action. Whether you’re setting KPIs, running scorecards, or creating predictive models, data gives you visibility into your company’s health, performance, and direction.

When you master the Data, you move from reacting to anticipating—and that’s how smart companies grow.

Without a clear and consistent data strategy, growth becomes guesswork. Common issues include:

No visibility into performance at the individual, team, or company level
Too many metrics, but no clear sense of what’s important
Inconsistent scorecard data, leading to confusion and inaction
Lagging insights, preventing timely course corrections
Unclear accountability, especially when KPIs are not seat-specific
Data mistrust, due to imperfections, overcomplexity, or lack of relevance

The 90 Way solves these challenges by:

Defining which KPIs actually signal progress and performance
Aligning metrics to roles, teams, and business outcomes
Establishing consistent rhythms (weekly/monthly/quarterly) for review
Building dashboards that drive action—not just insight
Enabling leaders to coach based on facts, not assumptions
Surfacing issues and opportunities early through real-time feedback loops

You can’t improve what you don’t measure—and you shouldn’t measure what doesn’t matter.

Overview

What Stage of Development is your business currently in?

Learn More about the Stages:

Core Competencies

90u Library

On Data

Tool

Ninety Scorecard | Track Your Business Measurables

Next Steps