Customer Journey

A personalized customer journey begins with clearly defined Ideal Customer personas. This brief defines the basic terms of modern customer journey maps to help you turn clients into loyal fans of your brand. We discuss how to improve your customer journey experience from before someone purchases from you — and beyond, to create a loyalty loop of existing customers.

In this brief, you’ll learn:

  • The basics of finding your Ideal Customer and understanding your Unique Value Proposition
  • The importance of making the customer journey an integrated experience
  • How to maximize each touchpoint
  • How Ideal Customers reduce the cost and stress of your customer service team