
Goals
Effective goal setting aligns your team, focuses your energy, and transforms your company’s vision into measurable progress.
Growth doesn’t happen because you hope for it—it happens because you plan for it. In The 90 Way, Goal Setting is how companies translate vision into strategy, and strategy into clear, achievable objectives.
Too many businesses fall into the trap of setting vague, disconnected goals—or worse, setting none at all. That’s why The 90 Way emphasizes short, high-impact planning cycles built around Rocks—90-day goals that drive meaningful progress and keep teams focused on what matters most.
The most successful companies know: growth requires not just doing more, but doing the right things in the right order.
Overview
Without a disciplined goal-setting process, companies experience:
- Scattered priorities and unclear direction
- Lack of ownership or accountability for outcomes
- Poor focus, leading to too many initiatives and not enough traction
- Inconsistent performance, with unclear definitions of success
- Low engagement, as employees don’t know what’s expected of them
- No feedback loop between strategic vision and daily execution
The 90 Way solves these by:
- Aligning teams around clear 90-day priorities
- Breaking down big ideas into actionable steps
- Creating ownership and accountability at every level
- Enabling fast course correction through weekly and quarterly reviews
- Turning strategy from theory into action—and momentum
Companies that grow intentionally do so by setting fewer, clearer, more impactful goals—and revisiting them regularly.
What Stage of Development is your business currently in?
Learn More about the Stages:
Key Resources & Tools
The 90 Way provides the structure and tools needed to set and achieve high-impact goals every quarter.
-
Blog
Read Time: 15 MinutesSetting Business Goals: How to Write, Track, and Align Them for Growth
Discover how to set clear business goals for your organization. Learn about SMART goals, their impor… -
Blog
Read Time: 6 MinutesTips for Writing SMART Rocks to Achieve Long-Term Goals
Make your Rocks SMART in Ninety to boost accountability and consistently hit goals. Easily assign Ro…
Next Steps
Education Journey:
-
Deeper Dive: Structure