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Goals

Effective goal setting aligns your team, focuses your energy, and transforms your company’s vision into measurable progress.

Growth doesn’t happen because you hope for it—it happens because you plan for it. In The 90 Way, Goal Setting is how companies translate vision into strategy, and strategy into clear, achievable objectives.

Too many businesses fall into the trap of setting vague, disconnected goals—or worse, setting none at all. That’s why The 90 Way emphasizes short, high-impact planning cycles built around Rocks—90-day goals that drive meaningful progress and keep teams focused on what matters most.

The most successful companies know: growth requires not just doing more, but doing the right things in the right order.

Overview

Without a disciplined goal-setting process, companies experience:

  • Scattered priorities and unclear direction
  • Lack of ownership or accountability for outcomes
  • Poor focus, leading to too many initiatives and not enough traction
  • Inconsistent performance, with unclear definitions of success
  • Low engagement, as employees don’t know what’s expected of them
  • No feedback loop between strategic vision and daily execution

The 90 Way solves these by:

  • Aligning teams around clear 90-day priorities
  • Breaking down big ideas into actionable steps
  • Creating ownership and accountability at every level
  • Enabling fast course correction through weekly and quarterly reviews
  • Turning strategy from theory into action—and momentum

Companies that grow intentionally do so by setting fewer, clearer, more impactful goals—and revisiting them regularly.

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Key Resources & Tools

The 90 Way provides the structure and tools needed to set and achieve high-impact goals every quarter.

Next Steps

Education Journey: