
Structure
Structuring your organization around clear functions and responsibilities—not personalities—creates the foundation for scaling with clarity, accountability, and agility.
You can’t grow a company around individuals—you have to grow it around a system. In The 90 Way, Structure answers a critical question: Is our company set up to grow?
Early-stage companies often build around people—who's available, who's capable, who's been there the longest. That works for a while. But at a certain point, it starts to break. Growth demands clarity: who owns what, how decisions get made, and how teams align.
Structuring ensures your company is designed to execute—not just survive. It sets the stage for efficient scaling, clearer roles, and a stronger culture of accountability.
Overview
As companies grow, poor or outdated structure leads to:
- Overlapping roles and blurred accountability
- Bottlenecks in decision-making and execution
- Siloed teams that don’t communicate or collaborate effectively
- Burnout, as people sit in too many seats or cover gaps
Confusion around ownership, priorities, and authority - High turnover, especially when expectations aren’t clear
The 90 Way solves these problems by:
- Defining the right functions needed to grow the business
- Mapping out Seats before filling them with people
- Assigning clear KPIs and responsibilities to each role
- Creating visibility into who owns what across the org
- Enabling leadership to scale by delegating appropriately
- Aligning structure with strategy and company stage
You don’t scale with more people—you scale with better structure. When roles are clear, teams can move faster, own more, and drive results.
What Stage of Development is your business currently in?
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Key Resources & Tools
The 90 Way provides the structure and tools needed to set and achieve high-impact goals every quarter.
Next Steps
Education Journey:
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Deeper Dive: People