Structuring your organization around clear functions and responsibilities—not personalities—creates the foundation for scaling with clarity, accountability, and agility.
You can’t grow a company around individuals—you have to grow it around a system. In The 90 Way, Structure answers a critical question: Is our company set up to grow?
Early-stage companies often build around people—who's available, who's capable, who's been there the longest. That works for a while. But at a certain point, it starts to break. Growth demands clarity: who owns what, how decisions get made, and how teams align.
Structuring ensures your company is designed to execute—not just survive. It sets the stage for efficient scaling, clearer roles, and a stronger culture of accountability.
Overview
As companies grow, poor or outdated structure leads to:
Overlapping roles and blurred accountability
Bottlenecks in decision-making and execution
Siloed teams that don’t communicate or collaborate effectively
Burnout, as people sit in too many seats or cover gaps Confusion around ownership, priorities, and authority
High turnover, especially when expectations aren’t clear
The 90 Way solves these problems by:
Defining the right functions needed to grow the business
Mapping out Seats before filling them with people
Assigning clear KPIs and responsibilities to each role
Creating visibility into who owns what across the org
Enabling leadership to scale by delegating appropriately
Aligning structure with strategy and company stage
You don’t scale with more people—you scale with better structure. When roles are clear, teams can move faster, own more, and drive results.
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