Ninety vs. Strety

Choosing the right EOS® software is about finding something that can help your teams scale better, stay aligned, and follow through on the things that matter most. And if you’ve landed here, chances are you’re trying to solve a few familiar problems.

Maybe your meetings aren’t as focused as they should be. Maybe Rocks aren’t getting done on time, or worse, not well thought out at all. Maybe your team is growing and you need a better way to track who’s accountable for what. Or maybe you’ve tried running EOS with spreadsheets, docs, and sticky notes, and it just isn’t sticking. Or, EOS may feel like too much work with everything else on your plate.

You’re looking for something that helps make EOS easier to adopt, follow, and scale across and up and down your company. Two popular software options in this space are Ninety and Strety. Both aim to support companies using EOS or similar business operating systems. But there are differences in how they approach that mission, especially when it comes to usability, depth of EOS support, and ability to grow with your team.

In this article, we’ll show you why so many business owners, team leaders, and EOS Implementers choose Ninety over Strety. It boils down to your needs and wants. If you agree with the following statements, you’ll likely find a better fit with Ninety than Strety.

Choose Ninety if…

One big reason Ninety stands out is who built it and why. Ninety wasn’t created by yet another software company that thinks it knows better. It was built from the ground up by people who’ve lived and breathed EOS for years.

Mark Abbott, Ninety’s founder, became an EOS Implementor® in 2012. He’s helped over 150 companies run on EOS and has written extensively about business operating systems, leadership, and company culture. His experience shows in how the platform is designed. Every tool, workflow, and feature is tuned to how EOS actually works in the real world, not just how it looks in a book.

But it’s not just Mark. Ninety’s Chief Revenue Officer, Kris Snyder, is also an EOS Implementer. Mark and Kris have made sure that Ninety’s product team, customer support team, and success team all deeply understand the challenges companies face when adopting EOS. They’ve seen what works and what doesn’t. And they bring that knowledge into the product itself, from meeting tools to Rocks to solving issues.

Strety may support EOS, but Ninety is built by long-time active members of the EOS community.

When you’re adopting EOS, there’s a lot to take in. New tools, new language, new habits. That’s why many companies work with an EOS Implementer, someone trained and certified by EOS Worldwide to help you get traction and stick with the system. And when it comes to choosing software, most of those Implementers recommend Ninety.

When you’re learning a new operating system, you want software that’s been proven. That’s where Ninety shines. EOS experts know that Ninety reduces the learning curve, and it helps EOS stick, not just with leadership, but throughout the whole company.

Mark started Ninety in 2016, and our first customers came on board in 2017. Today, Ninety is used by over 18,000 businesses. That kind of experience and scale matters more than you might think.

Ninety’s scale means it’s a core system for thousands of teams. When a platform has that many users, it learns based on volumes of rich data that can’t be found anywhere else in the EOS community. The team behind Ninety sees what works, where teams get stuck, and what tools are missing. Business leaders know that Ninety can support them with technology and best practices as their businesses grow and change.

But it’s not just about the product. It’s about the community too. When 168,000 businesses are using the same platform, there are more shared experiences, more tips, and more best practices to learn from. Customers of Ninety get access to a wide network of teams that are also running on EOS. That creates opportunities to learn, grow, and avoid mistakes others have already made.

Ninety is more than 10x the size of Strety. Access to data, community, and product insight are all enhanced with a larger customer base. With Ninety, you’re part of something bigger, and that gives your team an edge.

Rolling out EOS across a company takes more than just good software. It takes support — real people who can help you get started, answer questions, and guide your team through the ups and downs of adoption. That’s one of the biggest ways Ninety stands apart.

Ninety offers the largest support network of any EOS software. That includes a responsive support team (available 24 hours a day Monday through Friday and 9 a.m.–7 p.m. ET on weekends) to help with day-to-day questions, a dedicated customer success team to guide your onboarding and rollout, and a deep partner network of certified EOS Implementers who can provide hands-on help.

Ninety’s commitment to service hasn’t gone unnoticed. We were recognized in 2025 by Gartner Digital Markets (across Capterra, Software Advice, and GetApp) for “Best Customer Support” in the Performance Management System Software category. On top of that, we consistently maintain a 95% average customer satisfaction (CSAT) score, reflecting the care, responsiveness, and partnership our customers experience every day.

These things matter because implementing EOS isn’t always smooth. Teams can get stuck. New leaders may not know how to run a Level 10 Meeting®. People may resist change. And when that happens, it’s easy for the system to lose momentum. Having real people to talk to, people who know both the software and EOS, can make the difference between sticking with the system or slipping back into old habits.

With Ninety, you get more than just tech support. You get partners in making EOS work throughout your company. The customer success team is proactive, not reactive. They check in, share best practices, and help drive adoption. And if you’re working with an EOS Implementer, odds are they’re already experts on Ninety and how to use Ninety it with your team.

Ninety’s larger support network, combined with its deep ties to the EOS community, means you’re never on your own as you navigate EOS adoption throughout your company.

If you’re running on EOS, setting clear, actionable Rocks each quarter is essential. But let’s be honest, writing great Rocks is hard. Teams often struggle to make them specific and measurable. Some are too vague. Others don’t have clear ownership. And as a result, your execution suffers.

Ninety’s built-in AI companion, Maz, helps you create SMART Rocks step by step. Just click “Help me build a SMART Rock,” and Maz walks you through a simple, natural-language conversation. It turns rough ideas into clear, aligned Rocks, with milestones, owners, and due dates. All in one place. This makes it easy for every team, not just leadership, to create goals that actually move the business forward.

Strety doesn’t offer guided, AI-powered Rock creation in the same way Ninety does. With Ninety, your Rocks are structured right from the start, which leads to better meetings, better execution, and better results.

If you’ve ever walked into a Weekly Team Meeting unprepared, you’re not alone. It’s easy to forget what’s on the agenda or lose track of key issues, Rocks, or scorecard data. And when that happens, meetings drag, issues get missed, and you leave without solving what really matters.

Powered by Maz, Ninety’s AI assistant, these emails pull together a quick summary of the most important things you need to review before your meeting, such as your Scorecard data, Rock progress, to-dos, and open issues. You get it in your inbox the morning of the meeting so you’re not scrambling or guessing what to focus on.

Even better, the summary doesn’t just list data, it includes suggestions. For example, if a critical measurable is trending downward, Maz might notice and suggest adding an issue to discuss it. That means more thoughtful prep and more productive meetings.

Ninety goes further than Strety in helping every team have great meetings. Ninety provides an AI assistant that analyzes your team’s data and sends proactive guidance before every meeting.

Ninety’s prep emails make it easier to run Level 10 Meetings the right way. They help teams stay focused, bring better issues to the table, and solve problems faster. It’s a small feature but makes a big difference. And it’s one more way Ninety is built for EOS.

One challenge that growing businesses often face is role confusion. People don’t always know what’s expected of them or what skills they need to succeed in their Seat. As the company scales, it becomes harder to define roles clearly, track responsibilities, and support career development in a structured way.

That’s where Ninety’s Org Chart Skills feature and Knowledge Portal connection come in. With the Skills feature, you can define not just roles, but the key skills and competencies tied to each Seat on your Org Chart. It helps establish the skills a person needs to master in order to grow and achieve promotion as they advance their career, moving into a higher position. In addition, you can connect skills to training modules in the Knowledge Portal. This allows for direct mastery of the concepts to be promotion-ready when the time comes so that the path to growth is clear.

For example, a construction worker may want to move up into a senior level manager Seat that requires the Certified Construction Industry Financial Professional (CCIFP®) credential — a nationally recognized certification for financial professionals in the construction industry. This company can make CCIFP® one of the skills required for that senior level manager Seat so that the construction worker is able to complete the required certification training and coursework from the Knowledge Portal in order to become promotion-ready once the Seat opens up.

What sets Ninety apart from tools like Strety is how deeply this ties into the EOS model. By offering Seat-
specific skill mapping and an integrated knowledge base connected directly to modules for upskilling into higher level roles, Ninety makes your Accountability Chart more than just a static diagram. It becomes a tool for clarity, upskilling, and growth.

Documenting how things are done is one of the hardest parts of growing a business. Without clear processes, teams rely on memory, chat messages, or disparate email threads. New hires have to guess how things work. And when someone leaves, all their know-how often walks out the door.

Ninety’s Knowledge Portal is especially designed to create structured and hierarchical process documentation.

You’re not just uploading a few SOPs into a folder. With Ninety, you can break things down into collections, topics, steps, and tasks. You can add video, links, checklists, and assign them to specific roles. You can even use the processes in training and onboarding directly. That structure helps teams organize complex processes in a way that’s easy to follow and easy to update when things change.

This layered approach solves a few big problems: 1) Teams no longer waste time asking the same questions over and over, 2) Managers don’t have to manually walk every new hire through how things work, 3) Everyone has one place to go when they need to know how to do something right.

Ninety’s process and documentation tools offer more depth and flexibility than Strety. You can write down how things work and build processes that serve your business or create repeatable training tools in the same way.

With Ninety, your processes become part of how your business runs, not just a document buried in a folder. And that helps your team scale with consistency and clarity.

When companies adopt EOS, one of the hardest parts is making sure everyone actually understands the concepts, tools, and disciplines and uses them the right way. It’s easy for teams to misinterpret terms, skip steps, or forget what they learned during implementation. Over time, the system gets watered down.

Ninety’s EOS Toolbox™ is designed to prevent that. It gives teams a central place to access EOS concepts, tools, and disciplines, all in one spot. You can add or rearrange resources, track your team’s progress, and even mark items as mastered once a team has fully adopted and understood them. This helps leadership know where each team stands and where more coaching or support might be needed.

It also connects directly to Ninety’s Knowledge Portal so teams can link learning resources or training materials. And since the toolbox can be added to the Meetings tool, it keeps the idea of “mastery” top of mind.

This helps solve a big problem: inconsistent understanding of EOS throughout teams. With the toolbox, everyone’s pulling from the same playbook. It also creates structure and accountability without making it feel like extra work.

With the EOS Toolbox, Ninety makes it easier than Strety for company leaders and EOS Implementors to roll out EOS at scale. Ninety’s EOS Toolbox helps track team-level mastery and provides built-in learning paths for EOS methods. Use Ninety to further embed EOS in how your business works, every day.

One of the hardest parts of running EOS well is knowing if it’s actually working. You might be filling out Scorecards, setting Rocks, and holding meetings. But how do you know if your teams are following through? And how do you spot where they’re falling behind before it turns into a bigger issue?

That’s where Ninety’s Insights come in. Ninety gives you real-time dashboards for every major EOS tool: Rocks, To-Dos, Issues, Meetings, and even 1-on-1s. You can track Rock progress, see which To-Dos are overdue, find out how well teams are solving issues, and review how meetings are rated week to week. It’s all in one place, and you can drill into the data by team, manager, or time period.

This helps solve the common problem of “we think we’re doing EOS, but we’re not sure how well.” With Ninety, you get visibility and clarity. If one team is slipping on Rocks or not resolving issues, you’ll see it.

When compared to Strety, Ninety’s reporting goes deeper into tracking actions tied to EOS habits. Ninety tracks 1-on-1s, gives you team-by-team breakdowns of Scorecard usage, and links data into your meeting rhythm in the same way. With Ninety, reporting and insights help you run EOS more effectively across every team, every tool, and every week.

One of the biggest barriers to adopting any new software is duplicate work. Teams already use tools like Asana, ClickUp, Google Calendar, or HubSpot. If your EOS software doesn’t connect with those tools, people end up entering the same information in two places — or worse, skipping updates altogether. That’s a real problem for busy teams trying to stay aligned.

Ninety is actively solving this with a growing list of integrations. In 2025, Ninety will launch new connections with project tools like Asana, ClickUp, Monday, and Todoist. That means you can manage To-Dos in your existing tools and still track them inside Ninety. Integrations with Microsoft single sign-on (SSO) and calendar integrations with Google and Microsoft are also complete.

For teams with more complex needs, Ninety supports Zapier, great for anyone who wants to build custom workflows without writing code. And for tech-savvy teams or partners, public APIs are rolling out by the end of the year, making it easier to sync Ninety with back-office systems like HubSpot or QuickBooks.

That flexibility, combined with professional support and partner expertise, makes Ninety better equipped than Strety to support your team long term.

When it comes to picking EOS software, pricing must work as your team grows and your needs change.

Ninety offers simple pricing that matches where you are in your EOS journey. If you’re just getting started, there’s a free plan with the basics like Vision, Org Chart, and the OS Toolbox. Ready for weekly execution? The Essentials plan is just $10 per user. Need full planning, reporting, and integrations? The Accelerate and Thrive plans build on each other.

Teams often need different levels of access and support as they grow. With Ninety, you can scale at your own pace. Ninety offers more affordable pricing for teams just getting started on their EOS journey. In addition, companies that buy Ninety for all their employees will enjoy significant discounts.

Whether you’re exploring EOS for the first time, testing it out with your leadership team, or working to embed it across your entire organization, choosing the right software makes a big difference. You want tools that guide, not overwhelm. Features that support you today and grow with you tomorrow. That’s where Ninety shines.

Ninety is built by people who’ve helped thousands of companies succeed with EOS — from brand-new adopters to seasoned veterans. It’s why certified EOS Implementers and coaches overwhelmingly recommend Ninety to their clients. They’ve seen firsthand how Ninety makes EOS more approachable, more actionable, and more likely to stick. And how Ninety’s innovation in the EOS space far exceeds that of competitors.

Strety may help teams check a few boxes. But Ninety is purpose-built to remove friction, deepen adoption, and help EOS stick — no matter your starting point.