Unique Value Proposition

We’ve identified four Unique Value Propositions (UVPs) that great companies use to serve their Ideal Customers and separate themselves from the competition: Innovation — you find new ways of improving your customers’ lives; Cost —  you provide the lowest-cost product or service in your market; Service — you provide the best service in the market; Status — you make your customers feel that they’re special.

In this brief, you’ll learn:

  • How a UVP helps you attract Ideal Customers
  • Why your UVP is an essential piece of your Vision
  • How your brand is vitally linked to strong adherence to your UVP