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Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) are more than numbers—they are strategic signals that show whether your company, teams, and individuals are on track to grow.

Every company wants data-driven decision-making. But most are buried in metrics that don’t matter. In The 90 Way, KPIs (Key Performance Indicators) are the few, high-leverage signals that help companies measure what matters and take the right actions—at the right time.

KPIs aren’t just for executives. They should exist at the company, team, and individual level—and they must align to outcomes, not just activity. When defined well and reviewed consistently, KPIs become the heartbeat of execution, accountability, and performance.

KPIs create clarity. They move conversations from assumptions to evidence—and from effort to results.

Overview

Without well-defined KPIs, companies experience:

  • Unclear performance expectations at the role or team level
  • Low accountability, with no way to track follow-through
  • Goal misalignment, where teams pull in different directions
  • Lagging indicators only, making it hard to adjust in real time
  • Overload of meaningless metrics, drowning out insight
  • Execution confusion, where people work hard but not smart

Strategic KPIs solve these by:

  • Clarifying what success looks like at every level of the business
  • Enabling fast, fact-based adjustments before problems escalate
  • Driving alignment from vision to weekly tasks
  • Allowing teams to prioritize based on results, not reactivity
  • Building a culture of visibility, focus, and momentum

If a KPI doesn’t change behavior, it’s not a KPI—it’s noise.

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Key Resources & Tools

The 90 Way offers a complete system for identifying, aligning, and tracking KPIs that drive real business outcomes.

Next Steps

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