Capturing key customer data and targeting the right customers is the foundation of repeatable growth—ensuring you’re solving the right problems for the right people, at the right time.
No matter how great your product or team is, your business cannot grow without customers who want, need, and value what you offer. That’s why The 90 Way enables you to focus on understanding who your ideal customers are, what they care about, and how to consistently earn their business.
This isn’t about guesswork or gut instinct—it’s about applying data to make customer decisions smarter, faster, and more scalable. From refining your ICP to optimizing your journey mapping and positioning, this competency turns customer insights into actionable growth strategies.
When you deeply understand your best-fit customers and speak directly to their needs, your business becomes easier to market, sell, and scale.
Overview
Without intentional customer targeting and feedback loops, companies experience:
Low conversion rates from unclear or broad messaging
High churn due to poor product-market fit
Slow or expensive acquisition without ROI clarity
Disconnected teams across marketing, product, and sales
Inability to scale, as go-to-market efforts don’t resonate consistently
Missed insights on what truly matters to customers
The 90 Way solves these by:
Defining the Ideal Customer Profile (ICP) with precision
Mapping the customer journey from discovery to loyalty
Using data to inform segmentation, messaging, and pricing
Creating closed feedback loops to refine offerings and reduce churn
Enabling predictive analytics for smarter acquisition decisions
Aligning internal teams around who they’re truly building for
Sustainable growth doesn’t come from marketing harder—it comes from deeply knowing your customer and solving meaningful problems better than anyone else.
Core Customer Concepts (The 90 Way)
ICP Definition – Who you are best built to serve
Customer Segmentation – Not all customers are equal—sort by behavior, needs, and value
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