
Stage 4: Scale
Stage 4 of the Unavoidable Stages of Development is about building a company that grows without breaking—one that scales with discipline, speed, and sustainability.
By Stage 4, your business is no longer a startup—and it’s not just a fast-growing team. It’s an evolving, maturing organization that must balance growth with consistency, autonomy with alignment, and innovation with operational excellence.
In The 90 Way, Stage 4 is where strategy meets structure and execution meets scale. You’re no longer proving your business model; you’re now focused on multiplying what works—without creating chaos.
At this stage, what got you here won’t get you there. You need cross-functional alignment, robust systems, and empowered leaders at every level.
Scaling isn’t just doing more. It’s doing more with clarity, with discipline, and without losing your culture.
Overview
If Stage 4 companies don’t adapt to scale, they often face:
- Breakdowns in communication across layers and teams
- Leadership fatigue, as senior leaders become bottlenecks
- Inconsistent execution, with process gaps across teams
- Siloed thinking, leading to internal competition or misalignment
- Diluted culture, as growth outpaces intentional reinforcement
- Slow decision-making, as complexity increases without clarity
The 90 Way solves this by:
- Building systems that enable fast, aligned decision-making
- Installing scalable meeting rhythms and cross-functional syncs
- Empowering leaders with tools to coach and drive performance
- Deepening planning processes across departments
- Strengthening culture through intentional feedback and development
- Scaling execution with automation, delegation, and structure
Stage 4 is about growing up—without growing slow.
What Stage of Development is your business currently in?
Learn More about the Stages:
Stages of Development

Key Resources & Tools
The 90 Way equips Stage 4 companies with tools to scale without losing clarity, alignment, or speed.
Next Steps
Education Journey:
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Deeper Dive: Process