Stage 4 of the Unavoidable Stages of Development is about building a company that grows without breaking—one that scales with discipline, speed, and sustainability.
By Stage 4, your business is no longer a startup—and it’s not just a fast-growing team. It’s an evolving, maturing organization that must balance growth with consistency, autonomy with alignment, and innovation with operational excellence.
In The 90 Way, Stage 4 is where strategy meets structure and execution meets scale. You’re no longer proving your business model; you’re now focused on multiplying what works—without creating chaos.
At this stage, what got you here won’t get you there. You need cross-functional alignment, robust systems, and empowered leaders at every level.
Scaling isn’t just doing more. It’s doing more with clarity, with discipline, and without losing your culture.
Overview
If Stage 4 companies don’t adapt to scale, they often face:
Breakdowns in communication across layers and teams
Leadership fatigue, as senior leaders become bottlenecks
Inconsistent execution, with process gaps across teams
Siloed thinking, leading to internal competition or misalignment
Diluted culture, as growth outpaces intentional reinforcement
Slow decision-making, as complexity increases without clarity
The 90 Way solves this by:
Building systems that enable fast, aligned decision-making
Installing scalable meeting rhythms and cross-functional syncs
Empowering leaders with tools to coach and drive performance
Deepening planning processes across departments
Strengthening culture through intentional feedback and development
Scaling execution with automation, delegation, and structure
Stage 4 is about growing up—without growing slow.
What Stage of Development is your business currently in?
