Stage 3 of the Unavoidable Stages of Development is where real momentum happens—if you have the right people, systems, and execution habits in place to handle it.
You’ve made it through the startup storm. You’ve installed structure, clarified your vision, and begun to delegate. But now the stakes are higher. Customers are coming in, teams are growing, and decisions have more weight.
In The 90 Way, Stage 3 is about growing with confidence—not chaos. You begin to deepen strategy, expand your leadership capacity, and professionalize how your business executes. It's the stage where operational maturity and strategic discipline become essential.
In Stage 3, you move from simply running the business to actively growing it—with discipline, speed, and purpose.
Overview
Companies that don’t mature in Stage 3 often experience:
Goal overload, with too many priorities and too little focus
Stalled accountability, as teams grow but ownership blurs
Leadership bottlenecks, with key players stretched too thin
Plateaued growth, from unclear strategy or misaligned execution
Cultural slippage, as new hires dilute early-stage values
Inconsistent decision-making, from a lack of clarity or alignment
The 90 Way helps companies solve these by:
Building stronger leadership across the organization
Clarifying cross-functional responsibilities and priorities
Driving strategic alignment through quarterly and annual planning
Reinforcing culture through feedback, rituals, and coaching
Installing full execution rhythms: Rocks, Scorecards, Weekly Meetings
Using data to make better, faster decisions
Stage 3 is where growth becomes intentional—and repeatable.
What Stage of Development is your business currently in?
