Your company doesn’t need everyone—it needs the right ones. Identifying and aligning with your Ideal Stakeholders is how you grow with clarity and purpose.
Not every customer is the right customer. Not every employee, partner, or investor is a fit. The most successful companies grow not by serving everyone, but by intentionally choosing and investing in the right people to grow with.
In The 90 Way, Ideal Stakeholders are a core component of the Vision tool. They define who your company is built to serve, hire, and collaborate with. When you’re clear on who these people are, everything else gets easier: messaging, decision-making, hiring, pricing, product focus, and even internal alignment.
Growth accelerates when you stop chasing everyone and start resonating deeply with the few that matter most.
Overview
Without clear Ideal Stakeholders, companies often experience:
Scattered messaging, trying to speak to too many audiences
Team misalignment, especially in marketing, sales, and product
Cultural drift, when employees or partners don’t share your values
Low customer retention, because of weak fit or mismatched expectations
Slow decision-making, due to lack of clarity about who to prioritize
Wasted time and energy, pursuing opportunities that don't create real value
Identifying Ideal Stakeholders solves these problems by:
Focusing your go-to-market efforts on high-fit customers
Clarifying hiring criteria and internal expectations
Informing product and service design with real stakeholder needs
Improving decision-making and strategic clarity
Strengthening culture by aligning internal and external relationships
Building long-term, values-based partnerships that drive sustainable growth
The wrong stakeholders drain energy. The right ones multiply it.
What Stage of Development is your business currently in?
