Culture

Every company has a culture—whether you intentionally shape it or not.

In The 90 Way, Culture is not a poster on the wall or a ping-pong table. It’s the lived experience of how work gets done. It’s how people treat each other, how decisions are made, and how aligned your team feels to your purpose, values, and goals.

Culture is both an outcome and a choice. It reflects the strength of your Vision, the clarity of your Structure, the quality of your Leadership, and the health of your Communication. It can accelerate growth—or quietly sabotage it.

You don’t grow a great company and then get a great culture. You build a great culture, and it becomes the reason your company grows.

When culture is ignored or underdeveloped, companies face:

Low engagement, poor morale, and burnout
High turnover, especially among high performers
Internal politics or mistrust, eroding collaboration
Misaligned behaviors, even with a clear strategy
Resistance to change, even when growth depends on it
Erosion of values, especially during rapid hiring or scaling

A healthy, intentional culture solves these by:

Reinforcing shared values and expectations at every level
Supporting trust-based accountability and psychological safety
Strengthening employee connection to purpose and vision
Empowering leaders to coach, not control
Making feedback, growth, and recognition part of the rhythm
Attracting and retaining aligned, mission-driven people

Culture isn’t what you say—it’s what your people experience. And it’s either your greatest asset or your biggest liability.

Overview

What Stage of Development is your business currently in?

Learn More about the Stages:

Culture

Blog

3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Blog

From the Inside Out: How Culture Shapes Your Brand

Next Steps