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Why We're Simplifying the Hard Work of Building Great Organizations

Building a great organization is an ambitious, often daunting task. It involves navigating complexities, managing diverse teams, and aligning various processes toward a unified goal. At Ninety, we understand the challenges Founders/CEOs face in this journey. This understanding drives our commitment to simplifying the hard work of building a great organization.

The Complexity of Organizational Growth

The growth of an organization is anything but linear. It involves layers of strategy, people management, operational efficiency, and constant adaptation to market changes. This complexity arises from the very nature of growth, which is organic, multifaceted, and often unpredictable. Leaders must deal with evolving customer needs, technological advancements, regulatory landscapes, and the ever-changing global economy.

The challenge is compounded for small and midsize businesses that typically lack the resources of larger corporations. These organizations need to be agile and efficient, making the most of limited resources while ensuring they remain on a path of sustainable growth.

The Need for Simplification

In this environment, simplification becomes not just a preference but a necessity. Simplification here does not mean taking shortcuts or diminishing the quality of work. Instead, it's about streamlining processes, clarifying objectives, and eliminating unnecessary complexities that can distract from the organization's core focus.

Simplification helps in several ways:

  • Clarity of Vision: A simplified approach helps maintain focus on the organization's goals, preventing the diversion of resources into less important tasks.
  • Efficiency in Operations: Streamlined processes reduce waste, save time, and enhance productivity.
  • Better Meetings: Run efficient, productive meetings focused on making real progress, staying aligned, and consistently solving problems.
  • Better Decision-Making: When systems are simplified, decision-making becomes faster and more accurate as leaders have a clearer picture of their situation.
  • Increased Flexibility: Simplified structures are more adaptable to change, which is crucial in a dynamic business environment.
  • Team Member Engagement and Satisfaction: A clear, straightforward work environment with a team member feedback system enhances team member morale and reduces burnout.

How Ninety Facilitates Simplification

At Ninety, we focus on giving our clients concepts, tools, and disciplines that align with the principle of simplification. Our offerings are designed to address the specific needs of small and midsize businesses, helping them build strong foundations and scalable models for growth.

  • Streamlined Processes: Our platform offers tools that streamline critical business processes, from goal setting and tracking to data management and reporting. This ensures businesses can focus more on strategic tasks rather than getting bogged down by administrative complexities.
  • Clarity in Communication: Effective communication is key to any organization's success. Ninety facilitates clear, concise communication channels, ensuring every team member is aligned with the organization's objectives and progress.
  • Data-Driven Insights: We provide tools that help teams make informed decisions based on data and analytics. This reduces the risk of guesswork and enables everyone to make decisions confidently.
  • Scalability and Flexibility: We’re constantly improving our platform so that as your business grows and evolves, we’re right there with you. While all our concepts, tools, and disciplines are time-tested, we constantly tweak the offering so it's easier to use and consider our clients' suggestions and requests. In addition, we have a slate of new tools in the works, such as a Surveys tool and a Knowledge Share tool. Our goal is to provide our clients with a platform that adapts to their evolving needs, ensuring their Business Operating System remains relevant and effective.

The Impact of Simplification on Organizational Success

The benefits of simplification are profound. Organizations that embrace this principle are better positioned to navigate the complexities of the business world. They are more resilient in the face of challenges and more agile in capitalizing on opportunities.

Simplification also has a direct impact on the bottom line. Efficient processes mean lower operational costs and higher productivity. Clear communication and streamlined decision-making processes lead to faster execution of strategies, giving companies a competitive edge.

The Human Aspect of Simplification

Beyond the operational benefits, simplification significantly impacts the people within the organization. A simplified work environment reduces stress and confusion, increasing team member satisfaction and retention. When team members are clear about their roles, objectives, and the processes they need to engage with, they are more likely to be engaged, motivated, and productive.

Embracing Simplification as a Culture

At Ninety, we believe that simplification should be more than just a focus; it should be a part of the organizational culture. This means consistently seeking ways to make processes more efficient, communication clearer, and decision-making more straightforward. It involves empowering team members with tools and resources that help them focus on their core responsibilities.


The journey of building a great organization is complex, but it doesn't have to be overly complicated. At Ninety, we are dedicated to simplifying this journey. Our tools, content, and platform are designed to strip away unnecessary complexity, allowing leaders and teams to focus on what truly matters — growing their business and achieving their goals.

In a world where businesses are constantly bombarded with new challenges and opportunities, simplification is not just a convenience; it's a strategic imperative. It's the key to unlocking efficiency, clarity, and sustainable growth. At Ninety, we're proud to be a part of our clients' journeys — and if you’re not a client, we’d love to show you why over 10,000 companies have made us a partner.

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