When we chase greatness, whether that’s in business, art, science, or any other activity, sometimes we lose sight of an important truth: For our work to matter, we need to be deeply interested in it. This might seem obvious, but it bears repeating. Rarely is anything truly great accomplished by ...
Great brands aren’t just built on great founders; they’re built on resolute Forever Agreements, the elements of your vision that define the company’s soul and guide every decision. In a recent article, I highlighted Southwest Airlines as an example of a company that became iconic because of its ...
Every founder starts with a spark — an idea too compelling to ignore. We step into the unknown, fueled by vision but shadowed by uncertainty. Early wins build momentum, but soon, the path becomes rugged. Challenges rise, decisions become clouded, and cracks form in once-confident strategies. ...
