Founders are driven by our superpowers: visionary thinking, relentless execution, risk tolerance, and storytelling, among others. These traits fuel the creation of something extraordinary. But as we’ve explored on this blog before (most recently in our Founder Mode Series), every superpower casts a ...
Years ago, while working on our positioning, Ninety hired a marketing agency to explore how we could help founders build organizations where people love to work. To my disappointment, many leaders in the process viewed this approach as naive, doubting that joy at work could be a worthwhile business ...
Entrepreneurship is full of paradoxes. On one hand, it’s a journey riddled with uncertainties: markets shift, competitors emerge or disappear, and customers change their minds. On the other hand, some things never change. The sun will set tonight. Tomorrow will bring new opportunities. And the ...
