Brand drift doesn’t show up all at once. It builds — one decision, one compromise, one subtle shift in focus at a time. At first, everything seems fine. Your messaging still lands. Your team’s still energized. But over time, you start to notice small things: a version of your story that sounds a ...
For those of us who have chosen to build, run, and scale companies from the ground up, the work of building something great goes far deeper than market fit or strategy. That’s only the surface. The real foundation starts with the founder. With being super clear on what makes us different: our ...
As a founder, investor, and coach, I’ve spent decades learning how to walk the line between aspiration and realism. It’s not just a balancing act — it’s a tension that defines great leadership. Without aspiration (including a compelling vision as the foundation), you can’t build anything that truly ...
