Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.
Great brands aren’t just built on great founders; they’re built on resolute Forever Agreements, the elements of your vision that define the company’s soul and guide every decision. In a recent article, I highlighted Southwest Airlines as an example of a company that became iconic because of its ...
Every founder starts with a spark — an idea too compelling to ignore. We step into the unknown, fueled by vision but shadowed by uncertainty. Early wins build momentum, but soon, the path becomes rugged. Challenges rise, decisions become clouded, and cracks form in once-confident strategies. ...
Founders are driven by our superpowers: visionary thinking, relentless execution, risk tolerance, and storytelling, among others. These traits fuel the creation of something extraordinary. But as we’ve explored on this blog before (most recently in our Founder Mode Series), every superpower casts a ...
Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...
Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...
Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...
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