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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

Think Like a Coach: 3 Traits That Define High-Performance Teams

In sports, there are players who are happy just to make the team — and then there are those who push relentlessly to win championships. If you’ve played or coached any sport at a high level, you already know: Talent matters, but mindset and chemistry are what win. The same is true in business. ...

What Is Performance, Really?

I’ve seen it again and again: Companies where performance is talked about constantly but rarely understood. The word gets thrown around in meetings, 1-on-1s, and check-ins. But ask ten people to define it, and you’ll get ten different answers. More often than not, no one’s aligned on what ...

Great Founders Design for Change, Not Equilibrium

As founders, we love to share our wins — funding rounds, record profits, product launches, industry-wide recognition, IPOs. But what we don’t talk about nearly enough is what comes after those successes.

Latest Articles

3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

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For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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