From Sweet Potatoes to a $100M Family Business feat. Jessie and Adrian Capote

What does it take to turn a five-acre crop into a national brand?

In this episode, Mark Abbott talks with Jessie and Adrian Capote of J&C Tropicals, a third-generation family business built on their father’s vision and grit. They open up about the near-collapse that nearly ended it all, the decisions that turned things around, and how they’ve evolved from surviving to leading with clarity, culture, and structure.

You’ll hear:
-How their father’s hustle created a produce legacy
-What it took to rebuild after hitting rock bottom
-How generational leadership keeps the company strong